Managing both the brand and acquisition output of the TalkTalk brand, you will play a pivotal role in the success of the business.
Working into the Head of Brand and Acquisition, you will be responsible for delivering all of our multichannel campaigns, tasked with both driving brand perception and delivering in week sales through acquisition campaigns, as well as being the TalkTalk brand guardian across all touchpoints, ensuring we deliver a consistent experience that lives up to our brand promise of Making Sense.
Proposition development, brand tone of voice and strategy will all be within the scope of this wide remit role. In acquisition, you will drive the constant pursuit of improvement and delivery of best-in-class execution across a variety of media.
Liaising across the business, with our in-house agencies and with major media owners, you will be the face of TalkTalk brand communications internally, and will get senior exposure.
Key KPI’s are brand awareness and brand consideration, NPS and brand trust, in week sales, CPA, eCPA and response rates, depending on media. There will be one direct report for this role amongst a wider team of support and substantial annual budget management.
Key to the role is supporting the Head of Brand & Acquisition and Marketing Director on developing and ensuring consistency in our TalkTalk brand strategy including our visual identity, campaign creative, tone of voice, product naming, messaging and positioning. You will be supported (non-direct) by two Brand Managers and one Brand Executive to deliver against this crucial part of the role.
Also a crucial part of this role is the internal view of our brand. You will see significant internal cross functional work with teams such as Internal Communications, Trading and Regulations & Public Relations. So stakeholder management is a key attribute.
You will have experience in managing a brand with significant exposure, delivering product strategy and communications development, and in delivering cross functional brand lead projects. Telecoms experience is preferential, but not essential.
This role will lead on campaign delivery for all our brand awareness and consideration driving activity, developing our campaign work from idea generation through to delivery, ensuring there is a cycle of continuous learning and performance improvement.
Working closely with the media planning lead who will provide an optimal channel mix recommendation based on econometric evidence, you will be accountable for planning and delivery against a sizeable media and production budget. In addition, the team are also responsible for ensuring our market leading brand partnerships and CSR comms programmes run smoothly and deliver on key objectives.
Experience in delivering multichannel marketing campaigns with significant media and creative spend is essential to the role.
You will be responsible for delivery of campaigns with the aim of driving in week and month sales. Enacted across paid social, digital, direct mail and door drop as well as other channels, the implementation of best practice across these campaigns, as well as continuing our test and learn strategy will be a key responsibility, working with our agency partners and being central to reporting results and improvements to the business.
Experience in acquisition marketing across direct mail, door drop, paid social and display is crucial to the success of the role.
This role will manage and lead one Marketing Executive so it’s essential that the right candidate is motivational, inspiring and cares about the development of others.
We understand the importance of recognising and rewarding our colleagues. In addition to your base salary, you will be provided with a company bonus/commission, pension scheme, private healthcare cover, income protection and life assurance.
- Embrace flexible working
- Encourage you to participate in a development programme that will be led by you, supported by your line manager and backed by the business.
- Offer free TalkTalk broadband and TV
- Wellbeing and recognition schemes
- Offer a range of discounts on shopping
On top of all this, you get to choose your benefits flexibly around what works best for you!
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.
We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.